Subscribers to Homebuilding & Renovating will experience new and more environmentally-friendly packaging when the first issue of 2020 drops through their letterboxes at the end of January.
HB&R and sister titles Period Living and Real Homes are eschewing polythene wrapping and switching to an innovative new paper-wrap format for UK subscribers that is 100% recyclable.
“Homebuilding & Renovating, Period Living and Real Homes are all published by Future plc and Corporate Social Responsibility is something we take very seriously. We are committed to making a positive impact in the locations where we operate and we’re particularly conscious of the need to ensure our magazines are sustainably produced – it’s something that matters enormously to our readers, commercial partners and passionate magazine teams alike,” says Brand Director Paul Newman.
Paper is obviously a hugely important part of producing any magazine and the good news, according to Paul, is that Homebuilding & Renovating has long been committed to minimising harm to the planet.
“All the paper we use in producing Homebuilding & Renovating comes from sustainable, managed forests, where at least one tree is planted for every tree felled. Our paper mills and merchants hold Forest Stewardship Council (FSC) certification and accreditation. What’s more, all suppliers in our print and paper supply chain hold FSC certification.”
What Happens to Unsold Copies?
“All unsold copies of Homebuilding & Renovating are recovered and either used in recycled paper manufacture or other recycling operations or handed to local schools and hospitals.
“Sometimes we even recover the unsold copies and distribute them with future issues in some supermarkets at no extra cost to readers.
“Better still, we are full members of the On-Pack-Recycling-Label Scheme (OPRL), which educates consumers on how to responsibly recycle and/or dispose of our magazines and packaging,” Paul continues.
“We’ve wanted to make this change for some time but, because the paper-wrap technology is relatively new, we’ve had to wait for the right machinery to be installed and tested by our printer. Now it’s up and running, we’re able to say goodbye to plastic packaging on subscriber copies for good.
“Introducing this change increases our distribution costs significantly, but it’s absolutely the right thing to do so we’ve taken the plunge and the decision not to pass the extra charges onto our readers.”
What About Newsagent Copies?
Unfortunately, says Paul, that might take a little longer to phase out.
“Right now we use LDPE4 (number-4 coded low-density polyethylene) to wrap our newsstand copies when they come with extra elements, such as supplements. This is a fully recyclable material, but it’s still a form of plastic so we want to eliminate it for good. Once we’ve made the successful transition to paper-wrapped subscriber copies in January 2020 we’d like to trial the same approach on our newsstand copies so watch this space.”
Not a subscriber to Homebuilding & Renovating? Then sign up today, safe in the knowledge that you’ll be casting a vote for a more sustainable world.