Some amusement at HSBC’s latest mortgage campaign. I’ve noticed a lot of their promotional literature recently has been gently making eyes at the concept of ‘creating’ a dream home – my three-year-old even has his own HSBC jigsaw puzzle based on a treehouse. But their recent TV advert really takes the biscuit – it’s basically saying, come to us to create your dream home – but makes a rather explicit, and negative, comment about self-build mortgages. At least, I suppose, they recognise that they exist.

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