Over two-thirds of Brits prioritise having access to fast broadband over living close to good nurseries and schools, a new survey has revealed.

The survey of 2,115 homeowners by Broadband Choices revealed how important fast broadband is to people in the UK. Just 57% prioritised living nearer to good nurseries and schools, while 38% prioritised living nearer to friends and relatives, and 35% preferred to live near nearer to shops and amenities.

Homeowners’ growing desire to access fast broadband is reflected by the smart home boom being embraced by self builders. While smart technology might seem costly, there are smart home solutions for every budget.

A Postcode Lottery?

However, the research also showed that only 33% of locations across the UK experience faster download speeds than average. The average download speed is 54.2 Mbps. 

To determine which areas were best and worst affected by broadband speeds, Broadband Choices analysed data from Ofcom’s latest Connected Nations report as well as its own data for 121 locations in the UK.

Hull was shown to have the best access to fast broadband in the UK, with an average download speed of 87 Mbps. This is nearly four times higher than in Truro, where the average download speed is just 23 Mbps. 

Ofcom reports that superfast broadband is now available in 95% of the UK, but Broadband Choices also discovered that only 7% of the UK has access to full-fibre networks. This means that those households will most likely be left without a reliable superfast broadband connection.

Prime Minister Boris Johnson recognised the importance of faster broadband speeds last month, pledging to deliver full-fibre broadband to every home in the UK by 2025. 

Mark Pocock, home comms expert at Broadband Choices, said: “To protect the productivity of the UK workforce, it’s vital that we continue to put pressure on councils and the Government to achieve this goal. After all, nowadays, broadband speeds are vitally important.”


national smart home month logoNational Smart Home Month will run throughout October to raise awareness about the life-enhancing benefits of smart home technology. Find out all you need to know about adding smart tech into your home with product and project advice from Real Homes, Homebuilding & Renovating, T3 and TechRadar.

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