Men are more aware of and more interested in installing heat pumps than women, according to a UK survey.
The YouGov poll of over 7,000 adults examined public knowledge and attitudes towards low‑carbon heating systems designed to replace gas and oil boilers.
It also revealed that men are not just more aware, but more likely to discuss and actively plan for heat pumps in their homes, highlighting a notable gender gap in engagement.
Men more aware of heat pumps than women
Awareness of heat pumps is rising across the UK, but the survey found clear differences between men and women.
Among those without a heat pump, 93% of men reported having heard of the technology, compared with 86% of women.
Men were also more likely to have seen a heat pump in person – 60% versus 42% of women - suggesting that first-hand exposure plays a role in awareness and confidence.
The survey also highlighted gaps in understanding with 40% of women saying they had heard of heat pumps but did not know what they were, compared with 28% of men.
Men more likely to talk about heat pumps and seek advice
Men were slightly more likely to discuss heat pumps with friends, family, and neighbours.
Nearly one in four men (24%) said they had talked to someone about installing a heat pump, compared with 20% of women.
When asked who they would consult for advice on heating systems, women tended to turn to household members or family, while men were more likely to research independently.
Intentions to install and motivations
Slight differences also emerged in willingness to install heat pumps. Around 45% of men said they would consider installing one, slightly higher than 42% of women.
Motivations for adoption differed by gender:
- 34% of men cited lower energy bills as a key driver, whereas
- 31% of women highlighted sustainability and environmental benefits.
The findings suggest that men’s engagement is often cost-driven, while women are more motivated by environmental considerations.
Age and wider trends
Older homeowners remain more hesitant: 57% of those over 55 said they would not consider a heat pump, compared with 28% of 18–24-year-olds, citing cost and lack of trust in the technology.
Gender gaps also appeared across other green technologies as more men (14%) than women (10%) reported having received a quote for solar panels.
The results indicate that while awareness of heat pumps is generally high, adoption may be influenced by gender, age, and personal motivations, with men currently leading on awareness and conversation.
